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Studies have proven that it is a companies image that has the biggest
impact on a customers perception about a company. The following is an
excerpt from an article that appeared in DYI in April 1998
Why do your customers patronize your business instead of the competition?
And how can you keep them from jumping ship?
"The most important factor", says Homer Hagedorn, an
organization development specialist at the Cambridge, Massachusetts-based
Management Institute of Arthur D. Little, "is often the image the
company's employees project to the customer". One uncaring, unkempt,
or rude employee can overshadow a superior product and better service.
Protexall has over 110 years of supplying companies with a quality image
program that is second to none. Independent tests of Protexall garments
show that Protexall's garments were consistently superior in wearability,
color and crease retention over our competitors. What this means to
companies that participate an Image Wear Program present a sharper more
professional image to the public
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